I am having a big brain short-out working with “Total Leads” on campaigns. All the docs explain it fairly simply…as a roll-up of total leads. But this needs to be documented more precisely. Is it:
– total new leads?
– total un-deduped leads?
– something else?

I have a client with many campaigns with lots of Campaign members who’ve obviously responded in some way, but the Total Lead count is 0. Some better explanations needed here…