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Marketing Administration

December 10th, 2008 · 1 Comment · Certified Administrator

Define a Campaign
Enterprise+
A campaign is salesforce’s method of tracking marketing initiatives.  Leads and contacts can be added to marketing campaigns, which can then be used to track response rates, ROI, and other statistics.
 
Describe when to use Campaign Hierarchies
Campaign Hierarchies should be used when one campaign is a part of another.  Let’s say that you’re marketing [...]

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